Strategic Planning

strategic-planningA well thought out strategic plan offers any business an effective platform to deliver on its strategic goals and aspirations. Entrepreneurs and business managers are often so preoccupied with immediate issues that they lose sight of their ultimate objectives. JEYPENT comes in to help facilitate the process of focusing on this ultimate picture, business review and development of this critical business tool i.e. the Strategic plan. The development of the Strategic Plan doesn’t necessarily translate into a recipe for success, but without it, a business is likely to fail.

Our persuasion is that Strategy Development has to be participatory and must include all the relevant stakeholders so that necessary buy-in can be obtained right from the beginning.

We help you either develop the Vision, Mission, Values, Objectives, Strategies and Goals for your organization or revalidate them if they already exist.

We conduct a Situational Analysis using SWOT and PESTLE frameworks to ensure that you maximize on your Strengths and Opportunities and adequately work on the Weaknesses as you mitigate against the Threats to enable your firm realize overall success.

Strengths & Weaknesses
Strengths and weaknesses are essentially internal to the organization and relate to matters concerning resources, programs and organization in key areas. These include:

  • Sales – marketing – distribution – promotion – support;
  • Management – systems – expertise – resources;
  • Operations – efficiency – capacity – processes;
  • Products – services – quality – pricing – features – range – competitiveness;
  • Finance – resources – performance;
  • R&D – effort – direction – resources;
  • Costs – productivity – purchasing;
  • Systems – organization – structures.

If you are a startup, we will undertake a PESTLE Analysis and assess the strengths and weaknesses mainly to the promoter(s) – their experience, expertise and management abilities.


Threats & Opportunities
The  threats and opportunities are external to your firm and will exist or develop in the following areas:

  • The company’s own industry where structural changes may be occurring
    (Size and segmentation; growth patterns and maturity; established patterns and relationships, emergence/contraction of niches; international dimensions; relative attractiveness of segments)
  • The marketplace which may be altering due to economic or social factors (Customers; distribution channels; economic factors, social/demographic issues; political & environmental factors)
  • Competition which may be creating new threats or opportunities
    (Identities, performances, market shares, likely plans, aggressiveness, strengths & weaknesses)
  • New technologies which may be causing fundamental changes in products, processes, etc.
    (Substitute products, alternative solutions, shifting channels, cost savings etc.)


Develop Business Strategies
Once the Situational Analysis is complete, the future strategy begins to take form, as is more likely the case, a series of strategies or combinations of tactics will suggest themselves.

  • Build on strengths
  • Resolve weaknesses
  • Exploit opportunities
  • Mitigate against the threats

The resulting strategies can then be filtered and molded to form the basis of a realistic strategic plan. It is important to remember that “Culture eats Strategy for Breakfast” so even with the best Strategic Plan, issues of culture have to be adequately anticipated and necessary measures in-built to ensure successful implementation. JEYPENT offers to walk with your organization to ensure effective performance management and achievement of your strategic goals.


Organizational Capacity Development

  • Recruitment Services
  • Staff Outsourcing
  • Organizational Capacity Assessment.