Market Research

Understand Your Market

To run a successful business, you need to understand your customers, your competitors and your industry. Market research is the process of analyzing data to help you understand which products and services are in demand,how to be competitive among other key insights. Market research will help you:

  • Reduce business risks
  • Spot current and upcoming problems in your industry
  • Identify sales opportunities

Jeypent will conduct in-depth checks on :

  1. Official Government Sources of Market and Industry Data

The government offers a wealth of data and information about businesses, industries and economic conditions that can aid in conducting market research. These sources provide valuable information about your customers and competitors:

  • Economic Indicators
  • Employment Statistics
  • Income and Earnings
  1. Identify Additional Sources of Analysis

Trade groups, business magazines, academic institutions and other third parties gather and analyze research data about business trends. Use Internet and database searches to find information related to your location and industry.

  1. Understand the International Marketplace

Today’s economy is a globalized marketplace, so it’s important to understand the international factors that influence your business. These resources will help you to research potential international markets for your products or services: